There is also another variant of this metric called Domain rating, developed by Ahrefs. How is Domain Authority/Domain Rating Calculated?ĭomain authority is calculated by analyzing a website’s backlink profile, specifically the number of links pointing to the domain from other websites, as well as the quality of those links. Home Link building glossary Domain Authority Domain Authority What is Domain Authority/Domain Ratingĭomain authority is a score developed by Moz that predicts how well a website will rank on search engines.Ī domain’s authority score ranges from 0 to 100, with higher scores indicating a greater ability to rank.
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